Toyota Builds Five Woodland Concepts for SEMA, From a Lifted Sienna to an Off-Road bZ
The RAV4 PHEV, Sienna, bZ, Grand Highlander, and Crown Signia share a lift, all-terrain tires, and Horizon Blue paint. Only the Crown Signia lacks a showroom Woodland grade.
Toyota's second family of SEMA concepts goes after a different crowd than its first. Five Woodland builds based on the RAV4 Plug-in Hybrid, Sienna, bZ, Grand Highlander, and Crown Signia take the lifted, all-terrain look Toyota usually saves for its trucks and apply it to crossovers and a minivan.
The reveal comes days after the Snowhunter concepts that put snow tracks on Toyota's body-on-frame trucks. Together, the two families account for 10 vehicles headed to the SEMA Show in Las Vegas, which runs Nov. 3–6, as outlined in our SEMA 2026 preview.
One recipe, five bodies
CALTY Design Research, Toyota's design studio, gave all five a shared look, according to Toyota's announcement. Each gets a lift kit, oversized fender flares, satin-black wheels on all-terrain tires, a two-tone roof and hood, and a roof rack with crossbars.
The common paint is Horizon Blue. Toyota says the shade draws on a 1960s palette once worn by the Stout pickup, the Crown, and the Corona.
The release stops at the recipe. It gives no lift heights, wheel or tire sizes, or parts suppliers for any of the five, and it doesn't mention powertrain changes. Toyota describes them as special project prototypes built with parts it doesn't sell, although its photos show Yakima roof baskets on the Sienna, bZ, and Crown Signia.
Four of the five already wear the badge
The concepts borrow a name Toyota's showrooms already use. The production bZ Woodland starts at $45,300 plus a $1,450 destination charge and brings 375 hp and 8.3 inches of ground clearance, according to Electrek. The RAV4 Plug-in Hybrid offers a Woodland grade from $46,750, InsideEVs reports.
The Sienna is already sold as a Woodland Edition, and the 2027 lineup adds a Grand Highlander Woodland Edition with all-terrain tires and a half-inch lift. That makes the concepts less a preview of new trims than an exaggerated version of ones buyers can order today.
The Crown Signia is the outlier. The hybrid wagon has no Woodland grade, and Toyota is also taking a lowered Crown Signia GT-S concept to the same show, so Las Vegas will see the Signia pulled in opposite directions.
Toyota hasn't said whether any of the concept hardware could reach dealers as accessories, or whether a Crown Signia Woodland grade is planned. The five cars go on display when the show opens Nov. 3.
