Aston Martin Valhalla Owners Get a Breitling Only They Can Order
Breitling will let each of the 999 Valhalla owners configure a titanium perpetual-calendar chronograph or a 38 mm steel model to match their car’s spec. Neither price nor delivery timing has been announced
Breitling has opened a private configurator that lets Aston Martin Valhalla owners order a Super Chronomat built around their own car's specification. The program is limited by definition: Aston Martin is building just 999 Valhallas, so that is the entire pool of eligible buyers.
It is the first product aimed squarely at Aston Martin's road-car customers since Breitling became the brand's Official Watch Partner in February, and it extends a pattern of brand-stretching moves that this year has also produced Aston Martin's first street-legal motorcycle. Breitling says this is the first time it has handed the Super Chronomat's design process to an outside group of customers.
Two watches, a handful of choices
The headline piece is the Super Chronomat B19 44 Perpetual Calendar Chronograph: a 44 mm titanium case, a carbon-fiber dial, and a movement that pairs a chronograph with a perpetual calendar, which Breitling says needs no manual date correction until 2100. Power reserve is 96 hours. Owners pick the color of the rehaut and seconds hand, the color of the counter hands, and an engraving for the rotor visible through the display caseback.
The second option is the Super Chronomat Automatic 38, a three-hand model in a 38 mm steel case with a diamond-set bezel, a carbon dial, and a titanium crown. Here the choices are rehaut and hand colors plus a caseback engraving. Both come on Breitling's Rouleaux bracelet.
Breitling hasn't published pricing or delivery timing for either watch. For scale, the Super Chronomat B19 44 line launched in 2024 with a red-gold 140th-anniversary edition at $59,000; the titanium Valhalla version should land well below that, but the company hasn't said where.
Why it matters
The Valhalla is Aston Martin's first series-production mid-engine car and its first plug-in hybrid: a 4.0-liter twin-turbo V8 and three electric motors produce 1,064 hp (1,079 PS), good for 0–62 mph in 2.5 seconds and 217 mph. Deliveries began late last year at a price of about $1 million. At that level, a factory-sanctioned watch is less an accessory than a way to keep buyers inside the brand after the car is delivered.
The partnership itself is new ground for both sides. Breitling replaced Girard-Perregaux at the start of this year, making it Aston Martin's fourth watch partner in roughly a decade after Jaeger-LeCoultre and Richard Mille. Its first joint product, a titanium Navitimer tied to the Aston Martin Aramco Formula One Team, was a 1,959-piece run at $11,500 that anyone could buy. The Valhalla program flips that logic: the car, not the watch, is the ticket.
Aston Martin's recent output underlines the same strategy of running road-car launches alongside a crowded motorsport calendar, from the DBX GT it showed this month to its Valkyrie program in WEC. What's still unknown is whether Breitling will carry the bespoke idea to other models or keep it a Valhalla-only perk.
