Chevy's Breast Cancer Campaign Adds a Pink EV Race Truck and a $1 Million Goal
Chevrolet's 16th Making Strides campaign now spans 30-plus walks, a $5-per-post Instagram pledge, and a pink Silverado EV ZR2 racing at Laughlin with Gray Leadbetter driving.
Chevrolet's October breast cancer campaign now runs from Instagram prompts to a pink electric race truck in the Nevada desert. The brand says it wants to raise $1 million for the American Cancer Society this year, its 16th straight season backing the Making Strides Against Breast Cancer program.
The NASCAR piece was announced earlier this month, when the pink Corvette Stingray pace car returned with payouts tied to top-10 finishes as well as caution laps. The rest of the program has now been laid out, and most of the money is meant to come from outside the race track.
Where the money comes from
Chevrolet puts the running total it and its dealers, employees, and customers have given to the ACS at more than $24 million. For 2026 it plans to show up at more than 30 Making Strides walks around the country, the local events that bring in its dealers, employees, and customers.
The new element is a social mechanic. Every time someone uses the "MSABC Add Yours" prompt on Instagram, Chevrolet donates $5, up to a $125,000 cap. That requires 25,000 uses to max out.
At Talladega on Oct. 25, the brand says it will host around 60 breast cancer survivors alongside the pace car. The on-track donations, which can reach $50,000 across five Cup Series races, are a small slice of the $1 million target.
A pink Silverado EV ZR2 goes racing
The part enthusiasts will notice is at Laughlin, Nevada. Chevrolet wrapped its Silverado EV ZR2 race truck in pink for the Laughlin Desert Classic, which ran Oct. 15–19 as part of the American Off-Road Racing Championship, according to series promoter Best in the Desert.
That truck is the one Chevrolet built for the 2025 Mint 400, with a three-motor drivetrain rated at 1,100 hp and 11,500 lb-ft, 37-inch tires, and more than 13 inches of wheel travel. GM says 98 percent of its parts are production pieces, and it is normally run by Chad Hall's Hall Racing team. It is a different machine from the 481-hp gasoline Silverado ZR2 that raced Vegas to Reno before going on sale.
Behind the wheel was 21-year-old Gray Leadbetter. Chevrolet describes her as the first woman to win a Pro class championship in Championship Off-Road, and she took the first professional-class win for a woman in that series back in June 2022, according to sponsor Bilstein. Her mother has been through breast cancer twice, which is why Chevrolet put her in the truck.
Chevrolet hasn't said how the truck finished at Laughlin, or whether any donation was tied to the result. The brand has used its race programs for outreach before, including a STEM classroom at its WEC home race, so the desert outing fits a pattern rather than starting one.
One number stands out. Chevrolet says the brand raised more than $1.7 million for the ACS in 2025, so a $1 million goal for 2026 is a lower bar than last year's result. The company hasn't explained the difference, and the figures may not be counted the same way.
