Lotus Now Sells the 2,000-PS Evija Through Just Three Dealers in Europe
Three dealer groups now split Europe as the hypercar's only official sellers, offering buyers factory visits and track drives at Lotus's Hethel base.
Lotus is narrowing down who can sell you an Evija. The automaker has named three dealer groups as exclusive "Evija Centres" that now divide Europe between them, each acting as the hypercar's only official representative in its region. It's the latest high-end brand to rethink how it sells cars, days after Bentley unveiled a hospitality-first showroom concept.
MY GARAGE A/S covers the Nordic markets: Denmark, Sweden, Norway, and Finland. Autohaus Weeber takes Germany, Switzerland, the Benelux countries, and Eastern Europe. Gino S.p.A. handles Italy, France and Monaco, Spain, Portugal, and Greece.
The partners will run customer events and factory visits together with Lotus. Buyers the company considers qualified also get what it calls the Hethel Immersion Experience: behind-the-scenes tours of the Norfolk plant, road and track drives alongside Lotus pro drivers, and time with the design and engineering staff behind the car.
Lotus also says the first Evija handed to a European customer went through MY GARAGE in Denmark. It didn't say when that delivery took place.
A long road to customers
The Evija has needed patience from everyone involved. Lotus revealed it in mid-2019 and planned first deliveries by the end of 2020. According to Autocar, handovers only began in January 2024, roughly four years late, after the pandemic halted testing and hit key suppliers.
Production is capped at 130 cars, hand-built at Hethel. Autocar puts the price at £2.4 million. Lotus hasn't said how many have been built or delivered so far, and the new announcement doesn't change that.
On paper, it remains near the top of the electric hypercar class. Lotus quotes more than 2,000 PS (about 1,970 hp) and 0–62 mph (0–100 km/h) in under three seconds. The Rimac Nevera, its most direct rival, makes 1,914 PS (about 1,890 hp) and is limited to 150 units. Tesla is chasing the same territory with its new Roadster, and our Tesla Roadster price, specs, and release date guide tracks where that stands.
Part of a bigger reset
The dealer shake-up fits the Focus 2030 strategy Lotus laid out in May. That plan names close partner collaboration as one of four pillars and shifts emphasis toward margins and personalization over raw volume.
For now, the arrangement is Europe-only. Lotus hasn't said how it will handle Evija sales in the US, where its Focus 2030 plan says the brand's strategy is anchored in sports cars.
