Special Editions

Mercedes Builds a One-Off Ultraviolet AMG SL 55 for the WTA Finals Champion

Painted to match the WTA's purple and embossed with the tournament logo, the MANUFAKTUR roadster goes to whoever wins the singles title in Indian Wells.

Ultraviolet Mercedes-AMG SL 55 roadster inside a lit MANUFAKTUR tunnel
The one-off SL 55 was revealed at the Mercedes-Benz Brand Studio in Beverly Hills. Photo: Mercedes-Benz

Whoever lifts the trophy at the WTA Finals in Indian Wells on November 15 will drive away in a car nobody else can order. Mercedes-Benz has built a one-off Mercedes-AMG SL 55 roadster for the singles champion, painted a custom Ultraviolet shade matched to the WTA's signature purple.

The car was unveiled at the Mercedes-Benz Brand Studio in Beverly Hills during a WTA Clubhouse event ahead of the tournament. It comes from MANUFAKTUR, the in-house personalization department in Sindelfingen, Germany, the same team that dressed the Mercedes F1 car in a MANUFAKTUR livery for Austin last month.

What makes it one of one

The paint is a Made to Measure color, meaning it sits outside the regular SL options list. It rides on 21-inch AMG forged cross-spoke wheels, and the cabin goes to the opposite end of the palette: Crystal White Nappa leather with AMG carbon fiber trim. Official photos show the key fob finished in the same purple as the body.

Purple Mercedes-AMG key fob on white leather center console
Even the key fob is finished in the car's Ultraviolet paint. Photo: Mercedes-Benz

The tennis details are what turn it into a single-owner car. Mercedes says the headrests carry an embossed WTA Finals logo, the door sills are custom-designed, and a badge will bear the champion's name.

Crystal White headrest embossed with WTA Finals Indian Wells logo
Each headrest carries an embossed WTA Finals logo. Photo: Mercedes-Benz

Mercedes hasn't mentioned any mechanical changes, so the hardware should be the regular SL 55's: a 4.0-liter twin-turbo V8 rated at 469 hp and 516 lb-ft, with all-wheel drive. A standard 2026 SL 55 starts at $145,250 before destination, according to Cars.com. Mercedes hasn't put a figure on what the MANUFAKTUR work adds.

Why a winner's car, and why now

The SL closes out Mercedes' first season as the WTA's Premier Partner and exclusive automobile partner. The long-term deal, announced in December 2025 at the Mercedes-Benz Museum in Stuttgart, started on January 1 and puts the brand at about 30 tournaments this year, along with a player fleet and Coco Gauff as ambassador.

It also borrows a move from a rival. Porsche, a longtime WTA sponsor, gives the champion of its home tournament in Stuttgart a 911 Carrera S Cabriolet. Mercedes now has its own trophy car, and it's attached to the biggest event on the calendar after the majors.

The venue is new, too. The WTA moved the Finals from Riyadh to the Indian Wells Tennis Garden in July, cutting a three-year Saudi deal short. The eight top-ranked singles players of the season are in the field, and the SL will be handed over on court during the trophy ceremony.

For MANUFAKTUR, it's another high-profile showcase in a busy year that also brought the limited-run Mercedes-AMG CLE 646 Spezialanfertigung. The program is open to private buyers of selected top-end models, though a WTA Finals badge is something money can't add.