Industry
Ram Signs Five Texas Longhorns and Becomes the CFP's Official Truck
A season-long ESPN sponsorship and NIL deals with five Longhorns players make "Nothing Stops Football" Ram's biggest sports-marketing bet since its NASCAR return.
#college football
Industry
Genesis Picks Up a Big Ten Title BMW Once Held in Its First College Sports Deal
The automaker's first college sports partnership starts with football and a trophy delivery in Indianapolis — and lands a designation BMW briefly claimed 15 years ago.
Industry
Nissan's Heisman Ads Return With a New Format — and a Sneak Role for the 2027 Rogue Hybrid
The 16th season of Nissan's Heisman campaign trades the Heisman House for a YouTube series in which seven trophy winners compete to be top spokesperson. The quiet star: the first US e-POWER hybrid.