Ford's $30,000 Fathom Electric Truck: Everything We Know So Far

Ford has put a name and a price on the truck it once described as its "Model T moment." The Fathom, the first vehicle on the company's new Universal EV platform, will start at $28,350 before a $1,595 destination charge — $29,945 all in — with preorders opening in early 2027 and the first customer trucks arriving later that year. The two biggest questions remain unanswered: what the truck looks like without camouflage, and how far it goes on a charge.

How much does the Ford Fathom cost?

The base Fathom with the standard-range battery carries a $28,350 MSRP, announced by Ford on August 6 alongside the name. Destination and delivery adds $1,595, so the cheapest Fathom a buyer can order comes to $29,945 before taxes and dealer fees. That makes it the least expensive EV in Ford's lineup and undercuts every electric pickup currently on sale in the US.

One caveat is baked into that math: the $7,500 federal clean-vehicle tax credit ended for purchases after September 30, 2025, so the Fathom's sub-$30,000 positioning has to stand on its own. Ford has said nothing about trims or prices above the base truck.

Range, battery, and charging

Ford has not published projected EPA range figures — the company's own Fathom FAQ says they are "not yet available." What is confirmed is the architecture underneath: a 400-volt lithium-iron-phosphate battery pack using prismatic cells that double as structural elements of the vehicle, built in a cell-to-pack layout with no modules. The batteries will come from BlueOval Battery Park in Michigan.

The Fathom also drops the traditional 12-volt electrical system for a 48-volt low-voltage architecture, which Ford says cuts more than 4,000 feet of wiring and 22 pounds of weight compared with its first-generation electric SUV.

Ford has said it is aiming for roughly 300 miles of range from the extended-range battery. That is a target, not a rating — and it applies to the pricier pack, not the $28,350 standard-range truck. Battery capacities for either version remain unannounced. Bidirectional power capability comes standard, so the truck will be able to feed electricity back out to tools, appliances, or a home setup.

When does the Fathom come out?

Preorders open in early 2027. On the production side, Ford's August update from Louisville Assembly Plant says teams are on track to begin prototype builds with production-qualified parts in the first quarter of 2027, with customer vehicles following later in the year.

The full reveal is a separate matter. Ford has not announced a date or venue for showing the Fathom without camouflage, and its product page only promises to keep interested buyers informed on the road to the reveal.

What does it look like?

So far, Ford has only shown the Fathom in heavy camouflage. On September 1, CEO Jim Farley posted photos and video of two camouflaged prototypes driving through Las Vegas after hot-weather testing in the Nevada desert — the first time the trucks wore Fathom decals on their doors. The images confirm a four-door crew cab layout with seating for five, a conventional bed, and a frunk up front.

The cladding still hides the front end and most surface details, so the production design remains unknown. What Ford has committed to is space: the company projects more passenger volume than a Toyota RAV4, a pointed claim for a truck this cheap.

Technology and features

Every Fathom will ship with the hardware for Ford's next-generation BlueCruise hands-free highway driving; activation is a separate step, and Ford has not detailed pricing for it. Navigation runs on Apple Maps through a large touchscreen — an unusual arrangement born of Ford's partnership with Apple — while standard Apple CarPlay and Android Auto compatibility is preserved. A digital key and remote control through the Ford app are also standard.

The platform and the factory behind it

The Fathom is the first product of a roughly $5 billion bet: Ford is investing in Louisville Assembly Plant and BlueOval Battery Park Michigan, creating or securing nearly 4,000 jobs, to build a family of affordable EVs on the Universal EV platform. Louisville alone went through a $2 billion retooling, swapping the century-old moving assembly line for what Ford calls an assembly tree — front clip, rear clip, and battery built in parallel and joined late in the process, with large aluminum unicastings replacing dozens of stamped parts. Ford says the net result is a truck assembled 15% faster than the plant's previous products.

Ford has claimed the truck will be as quick as a Mustang EcoBoost, though it has published no power or acceleration figures. The commercial ambition is just as bold: according to a report by The Wall Street Journal, Ford is targeting more than 100,000 Fathom sales in the first year — a bar only Tesla has cleared with a single EV model in the US. Ford has not confirmed that number.

What we don't know yet

• Design: the uncamouflaged exterior and interior have not been shown.
• Power and acceleration: no output, torque, or 0-60 mph figures — only Ford's Mustang EcoBoost comparison.
• Battery capacities: neither the standard-range nor extended-range pack size has been disclosed.
• EPA range: no projected figures; 300 miles is Ford's stated goal for the extended-range version only.
• Trims and pricing above base: only the $28,350 entry point is public.
• Reveal date and venue: not announced.
• Towing and payload: no ratings of any kind.
• Model year: Ford has not said which model year the first trucks will carry.

What's next

Expect the teaser drip to continue through the fall — Farley's Las Vegas photos suggest Ford intends to keep the Fathom visible without showing it. The concrete milestones ahead: the full reveal, preorders opening in early 2027, prototype builds on production tooling in the first quarter, and customer deliveries later in 2027. Each of those should also bring the missing numbers — range, power, and the rest of the lineup. We will update this page as they land.