Infiniti's 3,000-Guest Titans Club Sells Out Before the Stadium Opens
The 22,000-square-foot space on the south sideline opens with the new Nissan Stadium in 2027, as Infiniti's U.S. sales climb again on the QX65.
Infiniti is getting its own room inside the Tennessee Titans' new stadium, and club seats for Titans home games are already gone before the building opens. The brand and the team have released renderings of the Infiniti Club, a premium hospitality space due to open with the new Nissan Stadium in Nashville in 2027.
The timing suits a brand that is finally growing again. Infiniti's U.S. sales rose 20.4% to 15,839 in the third quarter, as we reported in our breakdown of Nissan Group's Q3 sales, with most of the gain coming from the new QX65.
The club will sit along the south sideline in the stadium's lower bowl. Infiniti says it will cover more than 22,000 square feet and hold up to 3,000 guests, with lounge seating that looks onto the field, several bars, and a separate entrance the companies call the Infiniti Entry. It will be open for Titans games as well as concerts and other major events at the stadium.
Club inventory for Titans home games has sold out, according to the release. Tickets for concerts and other third-party events may go on sale to the public, depending on the event. Neither company has disclosed what club access costs.
The renderings show how the brand plans to fill the space. Alloy wheels and steering wheels sit on wood shelving next to vinyl records and electric guitars, black-and-white photos of Infiniti SUVs line the entry hall, and a backlit Infiniti logo wall anchors one of the lounges. The release doesn't say whether real cars will be on display.
Eric Ledieu, vice president of Infiniti Americas, said the club is meant to give guests "a new way to experience the INFINITI brand."
Part of a bigger Nissan bet on Nashville
The club extends a parent-company deal. Nissan, whose North American headquarters sits in nearby Franklin, signed a 20-year naming-rights agreement for the new stadium in 2023. In April, the Titans unveiled the Nissan 1960 Club, a field-level space for up to 550 fans along the home sideline that was also sold out at announcement. The Infiniti Club holds more than five times as many people.
The building itself is a fully enclosed stadium costing about $2.1 billion, with $1.2 billion coming from state and local bonds, the Associated Press reported. The Titans expect to get the keys in February 2027 and move in for the 2027 season.
Luxury brands have used this playbook before. Lexus opened the Lexus Lounge at the San Francisco 49ers' Levi's Stadium in 2023, a field-level club with Lexus vehicles parked at its entrances.
For Infiniti, the need is greater. According to GoodCarBadCar data, the brand's U.S. sales fell from 65,316 in 2023 to 52,424 in 2025. The QX65, built around the Light Path lighting signature, has started to turn that around. A 3,000-guest room in Nissan's home state puts the brand in front of exactly the buyers who pay for club seats.
The Titans haven't yet named the stadium's first event, and pricing for public club tickets will be set event by event.
