Motorsport
What Brad Pitt Really Drove in 'F1': The Cars Behind the Movie
The APXGP racer was a stretched Formula 2 car, the Daytona Porsche was a real IMSA entry, and Mercedes-AMG built 52 road cars to match.
#Car Culture
Industry
Hyundai Turns New York Museum Elevators Into an AI Art Installation
Ho Tzu Nyen's AI-driven video plays every time a visitor presses a floor button, and a companion work opens in Hyundai's factory city of Ulsan in October.
News
Limited-Run 2027 WRX and BRZ Editions Debut at Boxerfest — Here's What History Says to Expect
Subaru has confirmed little beyond the date. Last year's Series.Yellow cars, 350 of each built on tS trims, are the best clue to what's coming.
EVs
Lexus Brings Its $64,050 TZ Electric SUV to New York's Armory Show
Lexus's first three-row EV, now fully priced, shares an art-fair stand with the electric ES sedan and live drawing by artist-in-residence Alex Alpert.
Industry
MSCHF Bent a Lexus RZ Into a Ring and Twisted an RX Like a Towel
Brooklyn art collective MSCHF turned an electric RZ 450e and a plug-in RX 450h+ into sculptures that go on free public view in New York this week.
Industry
Hyundai Extends Atlanta Braves Deal Through 2029 as Georgia Becomes Its U.S. Hub
Hyundai will stay at Truist Park through 2029, extending a run that began in 2014 — and doubling down on a state where it now builds cars.
Heritage
Maserati Marks Trident Centenary at Goodwood Revival With Eldorado and Birdcage
The Eldorado, the Tipo 61 Birdcage, and one of four Pininfarina-bodied A6GCS berlinettas anchor the Trident's centenary display at this weekend's Italian-themed Revival.
Industry
Rolls-Royce Built a Torture Track That Shakes Its Finished Cars Before Delivery
Eight torture surfaces, a roundabout simulator, and air jets mimicking autobahn speeds — the new Eric Platford Testway at Goodwood gives finished Rolls-Royces a final shakedown before delivery.
Industry
Mazda Doubles Down on Cycling With a Multi-Year Youth Mountain Bike Deal
Five weeks after teaming up with Trek, Mazda has signed a multi-year deal making it the official automotive partner of US youth mountain bike racing through 2029.
Industry
Tom Hardy's MobLand Fixer Drives an Aston Martin DBX in Season 2
Aston Martin confirms the DBX as Harry Da Souza's ride when the Paramount+ hit returns September 18 — after a "Chaos Reigns" DBX already lapped Monza with the cast aboard.
Industry
Lexus Turns the GX Into a Rolling Gym for Its New HYROX Fitness Racing Deal
Lexus becomes the official vehicle partner of HYROX North America for 2026–27 — and marks the deal with a one-of-one GX packing Centr training gear outside and a red-light therapy lounge inside.
Industry
Kia Puts Five Hybrids in One Ad as Hybrid Share of US Sales Hits a Record
A Gesaffelstein-scored spot puts the Telluride, Sportage, and Carnival turbo-hybrids at the center of Kia's marketing — just as hybrids hit a record share of US new-car sales.
Industry
Ram Signs Five Texas Longhorns and Becomes the CFP's Official Truck
A season-long ESPN sponsorship and NIL deals with five Longhorns players make "Nothing Stops Football" Ram's biggest sports-marketing bet since its NASCAR return.
Industry
Lexus Marks 25 Years of the IS With a $2,600 AMBUSH Leather Jacket
Tokyo label AMBUSH reworks the IS into jackets, tees, and chrome hardware dropping September 18 — while the sedan itself soldiers on with a single engine.
Industry
Maserati Launches "Luxury, Every Day" Push as Sales Sit at a 13-Year Low
The film pitches the refreshed GranTurismo, GranCabrio, and Grecale as luxury for daily use — a message that lands as the Trident digs out of its lowest sales since 2012.
Industry
Genesis Picks Up a Big Ten Title BMW Once Held in Its First College Sports Deal
The automaker's first college sports partnership starts with football and a trophy delivery in Indianapolis — and lands a designation BMW briefly claimed 15 years ago.
New Cars
How to Tailgate Out of Your Pickup: A Silverado and Sierra Owner's Guide
From six-way tailgates to in-bed power outlets, here's how to turn a Silverado or Sierra into the best parking-lot kitchen at the stadium.
Industry
Jeep's New CEO Opens With an 85-Year America Play — and the Recon's Ad Debut
Branden Coté's first national campaign as Jeep CEO wraps the brand in 85 years of Americana — and hands the long-delayed electric Recon its advertising debut.
Industry
Nissan's Heisman Ads Return With a New Format — and a Sneak Role for the 2027 Rogue Hybrid
The 16th season of Nissan's Heisman campaign trades the Heisman House for a YouTube series in which seven trophy winners compete to be top spokesperson. The quiet star: the first US e-POWER hybrid.