Tim Kuniskis Now Runs All of Stellantis' US Sales, and Bob Broderdorf Is Back at Dodge
Kuniskis adds sales and the dealer network to Stellantis' American brands, Bob Broderdorf returns from medical leave to run Dodge, and sales chief Michael Orange is out.
Stellantis has put one executive in charge of how Jeep, Ram, Dodge and Chrysler are marketed and sold in the U.S. Tim Kuniskis, who already ran the American brands, the SRT performance division, marketing and retail strategy, is now U.S. chief commercial officer, effective immediately. Retail and fleet sales and the dealer network move under him too.
The change comes eight days after Pablo Di Si took over as Stellantis' North America chief operating officer, and it settles a question that announcement left open. Kuniskis reports to Di Si, and the brand chiefs report to Kuniskis. Di Si says the goal is "a clear line of decision-making."
Kuniskis joined the company in 1992 and has run Dodge, SRT, Jeep, Alfa Romeo, Maserati and Ram at various points. Since coming back in December 2024, he has overseen Ram's muscle-truck lineup, the return of the HEMI V8 and the SRT brand, and the Dodge Charger's 2026 North American Car of the Year title, the company says.
Broderdorf comes home to Dodge
The most personal part of the announcement concerns Bob Broderdorf. He handed the Jeep brand to Branden Coté in August to take medical leave, and Stellantis said in July he would get a new leadership role on his return. That role is Dodge brand CEO.
"First things first. Bob's back after his recent health issue and that's the best news I've had all year," Kuniskis said.
A 25-year company veteran, Broderdorf led product planning for the Challenger and Charger muscle cars and later ran Dodge's global sales and marketing. The last Challenger came out of Brampton, Ontario, and Stellantis is now selling that plant to an armored-vehicle maker. The Dodge he inherits is leaning hard on gasoline again: it sold 3,446 gas Chargers and 233 electric ones in the third quarter, according to Stellantis' U.S. sales report, and it is returning to NASCAR Cup racing in 2027.
Matt McAlear, who has led Dodge since 2024 and picked up Chrysler earlier this year, now gives up Dodge to work on Chrysler alone. That brand still lives on minivans, and FaSTLAne 2030, the five-year plan Stellantis presented in May, promises it three new crossovers. Kuniskis' verdict on doing both jobs at once: "You don't do that part-time."
The sales chief is out after nearly seven months
One executive leaves in the reshuffle. Michael Orange, senior vice president for U.S. sales and network performance, has departed. Stellantis hired him from Hyundai Motor America, where he was vice president of national sales, and he started on April 22, reporting to CEO Antonio Filosa, who was running North America himself at the time. His remit of retail performance, dealer relations and market share now sits with Kuniskis.
The stakes are set by FaSTLAne 2030. It calls for 11 all-new vehicles and 12 refreshed ones in North America by 2030, including seven new models under $40,000 and two under $30,000. Jeep and Ram are among the four global brands that get most of the product money, while Chrysler and Dodge were reclassified as regional brands with smaller budgets. With the brands, marketing, sales and dealers now under one person, Kuniskis owns both the pitch and the sales numbers.
Stellantis hasn't said whether anyone will take Orange's title or whether the remits of Coté at Jeep and Matt VanDyke at Ram change. Both have reported to Kuniskis since the summer.
