Range Rover Will Kill the Evoque and Velar, Raising Its US Entry Price by $30,000
Neither SUV gets a successor. Once they go, the cheapest Range Rover in America will be the Sport, which currently starts at $83,700 before destination.
Range Rover will stop building the Evoque and the Velar after 2027, and neither SUV will get a successor. That removes the two models that let American buyers into the brand for less than $65,000 and leaves the Range Rover Sport, at $83,700 before destination today, as the cheapest way in. See what we know about the electric Range Rover Sport for where that model is headed.
The news came from Martin Limpert, managing director of the Range Rover brand, in an interview with Autocar published November 3. Limpert told the British magazine that both nameplates are reaching the end of their natural product cycles and that no replacements are planned. JLR has not issued a press release on the decision.
What happens and when
According to Autocar, both models stay in production through 2027, and some markets will keep selling them while stock lasts. Range Rover hasn't given a final build date or said which model year will be the last in the US.
Once they're gone, the brand shrinks to three lines: the upcoming Range Rover GT, the Range Rover Sport, and the full-size Range Rover. Smaller and cheaper models become the job of Defender and Discovery, which JLR now runs as separate brands. Autocar reports that a Defender Sport is coming on the same hardware as the GT.
Range Rover is clear that the GT isn't a stand-in for either SUV. Range Rover previewed it in July as the brand's fifth model and its first on the new EMA platform. It will be built at Halewood in England, launching as an EV, with a hybrid to follow later. Autocar expects UK pricing to start around £90,000, roughly $120,000 at current exchange rates. That is a currency conversion, not a US price: British stickers include 20 percent VAT, and Range Rover hasn't priced the GT for America.
What it means for US buyers
Today the 2026 Evoque starts at $53,500 and the Velar at $61,600, according to Range Rover's US site. Destination adds $1,475 and $1,575, respectively. The gap between the Evoque and the Sport's base price is $30,200, so after 2027 the cost of the cheapest Range Rover badge rises by more than half.
The Evoque matters more than its price suggests. It went on sale in 2011 and, Autotrader New Zealand reports, topped 100,000 global sales a year several times in the mid-2010s, making it one of JLR's volume pillars. The Velar followed in 2017 and was updated in 2023.
Range Rover isn't the only luxury brand rethinking its entry tier. Porsche's latest results show a company earning more on fewer cars. The difference is that Range Rover is doing it on purpose, betting that buyers who once stepped into an Evoque will either pay up for a Sport or move to a Defender or Discovery.
Several gaps remain. Range Rover hasn't said exactly when Evoque and Velar production ends, whether either will get a final US model year, or what the GT will cost here. We'll update this story when JLR releases official details.
