Subaru Freezes Forester Prices for 2027 and Adds a Hybrid Wilderness
The 2027 Forester keeps its $29,995 starting price for the second year running, while a new Wilderness Hybrid becomes the first electrified model in Subaru's off-road sub-brand.
Subaru will carry the Forester into 2027 without touching its window sticker. The base model stays at $29,995 and the Forester Hybrid at $34,730, the same figures as the outgoing model year — a quiet flex in a market where most automakers have spent the past two years nudging prices upward. The one genuinely new item on the list is the Forester Wilderness Hybrid, the first electrified model in Subaru's Wilderness family, priced from $40,495.
The 2027 lineup gets simpler. Gas-powered Foresters come in four trims — Base, Premium, Wilderness, and Limited — while the hybrid side grows to five: Premium, Sport, Wilderness, Limited, and Touring. The gas-only Sport, Sport Onyx Edition, and Touring are gone. The Touring Hybrid tops the range at $41,545, and destination adds $1,475 across the board. Gas models keep the 180-hp 2.5-liter boxer; hybrids pair a reworked 2.5-liter with electric motors for 194 combined horsepower.
The Wilderness Hybrid, which Subaru first showed at the New York Auto Show in April, mirrors the gas Wilderness hardware: 9.3 inches of ground clearance, Yokohama Geolandar all-terrain tires, extra underbody protection, and dual-mode X-MODE. Subaru says it returns roughly 25 percent better fuel economy than the gas Wilderness, which the EPA rates at about 26 mpg combined — though official numbers for the hybrid haven't been published yet. The regular Forester Hybrid manages an EPA-rated 35 mpg combined. The gas Wilderness, meanwhile, now costs $39,495 with last year's popular option package baked in, plus a newly standard heated steering wheel and heated rear seats.
The flat pricing is more notable than it looks. In mid-2025, Subaru raised prices by $750 to $2,055 across most of its lineup, with the Forester climbing $1,075 to $1,600 depending on trim, as tariffs squeezed automakers that import a large share of their US inventory. Holding the line for 2027 suggests Subaru would rather defend the Forester's value pitch than recover more margin.
It needs to. The redesigned Toyota RAV4 went hybrid-only for 2026 and starts at $31,900 before destination — undercutting the Forester Hybrid by $2,830, or by about $1,430 once you add all-wheel drive, which every Forester has as standard. Honda's CR-V Sport Hybrid starts at $35,630. The Forester's counterargument is the $29,995 gas model: with the RAV4 now hybrid-only and the cheapest CR-V above $31,000, it remains one of the least expensive ways into a mainstream compact SUV with standard AWD.
The 2027 Forester reaches US dealers this fall, built in Lafayette, Indiana, and Gunma, Japan. EPA figures for the Wilderness Hybrid should land closer to the on-sale date.
