EVs
Subaru's $39,995 Trailseeker EV Is TopGear.com's 2027 US Car of the Year
The 375-hp electric wagon took the overall title on a list where the Corvette won three categories — its second award this month after Wards.
#Subaru
Analysis
Price Cuts Are Back for a Few 2027 Cars. Here's Who's Cutting and Why
Subaru lowered Outback prices and Ford gave the Mach-E more battery, but the average new car still costs more. The cuts land where sales are slipping.
Comparison
Outback vs. Forester After the Price Cut: Which 2027 Subaru Should You Actually Buy?
The new $32,995 base Outback undercuts a Forester Premium with its liftgate package by $180. The Outback wins on cargo and towing, the Forester on price and running costs.
Pricing
The 2027 Subaru Outback Is Cheaper Almost Everywhere — and the Base Model Is $2,000 Less
A new $32,995 entry trim opens the lineup, five other versions drop by $770 to $1,900, and the Premium holds its price.
Analysis
Subaru Just Showed a 509-HP EV It Built Without Toyota. That Changes More Than the Solterra
A reported 509-hp Outback-bodied prototype is Subaru's first EV engineered without Toyota. The real story is Panasonic cells, a 2029 date, and what Honda and Mazda already got wrong.
Industry
Subaru Survey: 73% of Pet Owners Would Rather Drive Than Fly for the Holidays
Nearly half of pet owners have already declined a trip their animal couldn’t join, and younger drivers are the most likely to plan around their pets, according to a Subaru-commissioned poll of 2,000 U.S. drivers.
EVs
Subaru’s Trailseeker Just Made Wards’ 10 Best List — in a Year With Zero Gas-Only Engines
The Trailseeker joined the 2026 Wards 10 Best Engines & Propulsion Systems list in its first year on sale, alongside nine other electrified winners — and not a single gas-only engine.
Motorsport
Subaru's Rebelle-Winning Forester Hybrid Returns With a Lift, 30-Inch Tires and a Locker
Carey Lando and Andrea Shaffer will defend their X-Cross title in the same 2025 Forester Hybrid, now rebuilt with more lift and hardware than any Forester Subaru sells.
Industry
Subaru Splits Its Ambassadors Into 50 Local Chapters — Except in New York and New England
The rebuilt owner program adds a web app for organizing local events and perks like ambassador vehicle pricing, but new ambassador sign-ups are on hold for now.
Special Editions
Subaru's WRX GD25 Gets Pastrana's Rally Wing; BRZ ZC15 Capped at 300
The 350-car WRX GD25 adds a carbon STI wing, stiffer springs, and a strut bar. The 300-car BRZ ZC15 goes white and bronze. Pricing comes later.
Pricing
The 2027 Subaru Impreza Gets Cheaper: $24,595 Now Buys a 180-HP Boxer and AWD
The entry-level hatchback drops to $24,595 and gains the 180-hp 2.5-liter engine, but Subaru trims some equipment to get there.
News
Limited-Run 2027 WRX and BRZ Editions Debut at Boxerfest — Here's What History Says to Expect
Subaru has confirmed little beyond the date. Last year's Series.Yellow cars, 350 of each built on tS trims, are the best clue to what's coming.
Pricing
Subaru Freezes Forester Prices for 2027 and Adds a Hybrid Wilderness
The 2027 Forester keeps its $29,995 starting price for the second year running, while a new Wilderness Hybrid becomes the first electrified model in Subaru's off-road sub-brand.
Industry
Subaru Touts Four ACSI Wins — but the Overall Crown Just Went to Toyota
Subaru says owners rated it first for safety, quality, service, and resale value in the 2026 ACSI study. The full data tells a more complicated story.
Future Cars
Is the Subaru WRX STI Coming Back to America? Everything We Know
Subaru has confirmed a TY85-equipped manual WRX, a new hot hatchback, and a racing STI prototype. The one thing it hasn't confirmed is the market that loved the STI most.
EVs
Subaru's Three-Row EV Slipped to 2028 — Here's Everything We Know About the Getaway
Subaru's 420-hp three-row EV now arrives as a 2028 model next spring, built beside the Toyota Highlander EV in Kentucky. A price, an EPA rating, and a firm date are still missing.
Industry
Subaru Sales Rise Again — but Five Legacys and 197 Solterras Tell the Real Story
Subaru moved 62,028 vehicles in August, up 1.3 percent — but nearly all of it came from gas crossovers, while the Solterra fell 87 percent and the Legacy sold five cars.