Mazda Holds the 2027 CX-5 at $29,990 and Makes Gemini Standard — Still No Hybrid
The entry 2.5 S stays at $29,990 while higher trims rise $150–$550. Google's Gemini is now on every version, but the compact SUV remains gas-only for now.
Mazda has priced the 2027 CX-5 at $29,990 before destination, exactly where the redesigned 2026 model started, and made Google's Gemini assistant standard on every trim. That makes the CX-5 the third mainstream model in a week to hold or cut its base price, following the 2027 Subaru Outback's $2,000 drop.
The freeze is confined to the entry 2.5 S. Every other trim moves up, though not by much: the Select is $32,140 (up $150), the Preferred $34,550 (up $300), the Premium $37,450 (up $550), and the Premium Plus $39,440 (up $450). Destination stays at $1,595, or $1,640 in Alaska, so a base CX-5 lands at $31,585 out the door before taxes.
The pattern fits what we described in our analysis of who is cutting car prices for 2027 and why: automakers are protecting the advertised starting figure while quietly nudging the trims most buyers actually choose.
What changes for 2027
The headline addition is Google built-in with Gemini handling voice commands and navigation on all five trims. Mazda had already announced Google built-in on the 2026 car and said Gemini would arrive gradually, so for 2027 the rollout is simply complete rather than new. The automaker also says it has improved rear-seat and cargo space, but the release gives no measurements, so we can't say how much.
The rest of the lineup carries over. Mazda's 2.5-liter naturally aspirated four-cylinder makes 187 hp and 186 lb-ft, runs on regular 87-octane gasoline, and pairs with a six-speed automatic and standard i-Activ all-wheel drive. The Select adds wireless CarPlay and Android Auto, privacy glass, and wireless charging; the Preferred brings 19-inch wheels, a power liftgate, heated front seats, and a head-up display; the Premium adds a panoramic roof, ventilated leather seats, and a 12-speaker Bose system.
The $39,440 Premium Plus is where the tech lives: a 15.6-inch display, driver monitoring, a 360-degree camera, paddle shifters, and Cruising and Traffic Support with lane-change assist. Navy Blue Mica is the only no-cost paint; Soul Red Crystal, Polymetal Gray, Aero Gray, Machine Gray, and Rhodium White each add $595.
Still no hybrid, and the rivals have one
What hasn't changed is the bigger problem. The 2027 CX-5 remains gas-only, and Mazda's release says only that additional powertrain options will be announced in 2027. In the meantime the CX-5 has become an outlier in the segment: the 2026 Honda CR-V starts at $30,920 for a front-drive LX and $32,420 with all-wheel drive, plus $1,395 destination, while the 2026 Toyota RAV4 went hybrid-only at $33,350 for a front-drive LE including $1,450 destination, or $34,750 with AWD.
So a base CX-5 with standard AWD undercuts an AWD CR-V by roughly $2,200 and an AWD RAV4 by about $3,200, but the Toyota buyer gets a hybrid for that money. Mazda's counterargument is safety and standard equipment: the CX-5 was among the compact SUVs that earned a 2026 IIHS Top Safety Pick+, and the new car keeps radar cruise control and a 12.9-inch screen on the base trim.
Mazda says 2027 CX-5s will reach dealers in the coming months, without a firmer date. The company hasn't published EPA figures for the 2027 model, and because the 2026 CX-5 already carries the same engine, buyers weighing a leftover 2026 against the new car are mostly paying for Gemini and the small trim bumps. With Mazda coming off a record September that still left its year down, holding the CX-5's entry price looks less like generosity and more like necessity.
