The 2027 Subaru Impreza Gets Cheaper: $24,595 Now Buys a 180-HP Boxer and AWD
The entry-level hatchback drops to $24,595 and gains the 180-hp 2.5-liter engine, but Subaru trims some equipment to get there.
Subaru has made its compact hatchback cheaper to get into. The 2027 Impreza starts at $24,595, or $2,000 less than the cheapest 2026 model, and the entry car now gets the 180-hp 2.5-liter boxer that was previously reserved for the RS.
Subaru says that makes the Impreza the most affordable all-wheel-drive compact on sale in the US. With the $1,245 destination charge, the base car comes to $25,840.
Two trims, one engine
The 2027 lineup shrinks to a returning Base trim and the RS. Last year's Sport, which opened the 2026 range with a 152-hp 2.0-liter engine, is gone, and the smaller engine went with it. Every 2027 Impreza pairs the 2.5-liter flat-four with a CVT, paddle shifters with an eight-step manual mode, and Symmetrical All-Wheel Drive.
The RS holds at $29,495, while destination rises $50. That puts the RS at $30,740 delivered, or $32,810 with its only option package: Harman Kardon audio, a power moonroof, and a 10-way power driver's seat for $2,070.
Where the savings come from
Part of the price cut is paid for in equipment. Compared with the 2026 Sport, the Base trades the 11.6-inch touchscreen and wireless phone mirroring for two 7.0-inch screens with wired Apple CarPlay and Android Auto. It rides on 17-inch wheels instead of 18s, and fog lights are now an RS item.
Blind-spot detection with rear cross-traffic alert is RS-only as well. The 2026 Sport offered it in a $1,900 package, but Subaru lists no options for the 2027 Base. Standard equipment still includes EyeSight with adaptive cruise and lane centering, keyless access with push-button start, and dual-zone automatic climate control.
In return, base buyers get 28 hp more than last year's entry car and still pay $1,950 less once the higher destination fee is counted.
A cheaper way into a Subaru
The new Base also widens the gap to the 2027 Crosstrek, which starts at $26,995 with the same 180-hp engine and the same dual 7.0-inch screens. That's $2,400 more than the Impreza, or $2,630 once each car's destination charge is added; the Crosstrek's is $1,475.
The extra money mostly buys ride height: the Crosstrek has 8.7 inches of ground clearance and X-Mode with Hill Descent Control. The Impreza hatch holds more luggage, with 20.4 cubic feet behind the rear seats against the Crosstrek's 19.9.
Beyond Subaru showrooms, the Mazda3 offers all-wheel drive only on select 2026 trims. The hatchback's 2.5 S Carbon Edition, which has it standard, lists at $30,765.
The 2027 Impreza is built in Gunma, Japan, and reaches dealers in late 2026. Subaru hasn't published EPA fuel-economy estimates yet.
