Comparison
Mazda CX-5 vs. Kia Sportage: Mazda Wins on AWD Price, Kia Has the Hybrid
The Kia starts $1,100 cheaper, but the all-wheel-drive Mazda undercuts its AWD rival. The real difference is a hybrid Mazda still can't offer.
#Kia Sportage
Comparison
Chevy Equinox vs. Kia Sportage: $1,090 More Gets You the Kia's 41-MPG Hybrid
Their base prices are $10 apart before freight. The difference is Kia's $32,085 hybrid, which Chevy can't match, plus a warranty twice as long.
Industry
Kia Puts Five Hybrids in One Ad as Hybrid Share of US Sales Hits a Record
A Gesaffelstein-scored spot puts the Telluride, Sportage, and Carnival turbo-hybrids at the center of Kia's marketing — just as hybrids hit a record share of US new-car sales.
Pricing
Kia Prices the 2027 Sportage From $28,990 and Keeps It Well Under the RAV4 and CR-V
Every gas Sportage trim moves up $200 for 2027. The X-Line rises $1,700 on paper, but only because a $1,500 option package is now standard equipment.