Ford's Bronco RTR Starts Just Over $50,000, and Even a Loaded One Stays Under $60K
The desert-focused four-door undercuts the Bronco Raptor by about $30,000, and Ford says even an RTR with 35-inch tires and Fox bypass shocks stays below $60,000.
Ford has put a number on the 2027 Bronco RTR: just over $50,000 to start, before destination. That buys a four-door Bronco tuned for high-speed desert running, and Ford says even an RTR with every listed package stays under $60,000.
Until now, the only official guidance was that the RTR would undercut a Badlands with the Sasquatch package. This is the first concrete price for either of the two new 2027 models covered in our 2027 Ford Bronco guide, and Ford still hasn't quoted an exact MSRP or the destination charge.
What the base price includes
The entry RTR is not a sticker kit. It runs the 2.3-liter turbo four with an RTR-specific calibration and anti-lag, upgraded engine cooling, and rock rails. Ford calls the standard suspension HOSS 1.0: a wider track and a lift sized for 33-inch tires.
The look comes with it, too. Squared-off fenders, 17-inch beadlock-capable RTR wheels, and signature LED lighting are all standard. Ford still hasn't published a horsepower figure for the anti-lag engine.
Three options push the price toward $60,000. Two are cosmetic: a Hyper Lime appearance package and an RTR Appearance Graphics Package. The third is the one that matters off-road. The Sasquatch Package with RTR Suspension adds 35-inch tires, a Ford Racing heavy-duty modular front bumper, and HOSS 3.0 suspension with Fox internal-bypass dampers.
How the price stacks up
The useful comparison is inside Ford's own lineup. When the RTR was revealed in January, a 2026 four-door Badlands with the Sasquatch package started at $58,320 in Ford's configurator, according to The Drive. A base RTR sits roughly $8,000 below that, and a fully loaded one lands within about $2,000 of it while adding the Fox bypass hardware.
The bigger gap is to the top of the range. The 2026 Bronco Raptor lists at $81,990, per Edmunds, so a loaded RTR comes in about $22,000 cheaper. The trade-off is the engine: the Raptor's twin-turbo 3.0-liter V6 makes 418 hp, while the RTR keeps the four-cylinder.
Both comparisons use 2026 prices. Ford hasn't announced 2027 pricing for the Badlands or Raptor, so the gaps may shift once the full order guide is out.
Ford has room to price aggressively. The Bronco just posted a record 38,020 sales in the third quarter, as covered in our look at Ford's Q3 results.
What's next
Ford says orders for the RTR and the Bronco Filson open later in October, with deliveries due in early 2027. That puts the RTR in showrooms during the same order season as Jeep's latest Rubicon-based special, the Wrangler JL-2A.
The RTR is the first in a series of 2027 Bronco reveals Ford plans over the coming weeks. The company says the model year also brings a new engine, but it hasn't said which one or where it fits in the lineup.
