Ford, Jeep, Dodge, and Honda now sell lifts, 35s, and forged wheels through dealers, often with a warranty and a loan attached. Here's who gains, and what it costs you.
Ford opens the show, Mopar teases a '27 badge, and GM isn't on the exhibitor list. Six questions SEMA should answer in Las Vegas, Nov. 3–6.
Neither has 2027 prices yet. Here's how the trucks compare at four price points, what each just changed, and whether to buy a discounted 2026 or wait.
Ford's dealer-installed kit brings FOX suspension and Raptor skid plates to four-door Base, Big Bend, and Outer Banks models, with warranty coverage intact.
Nearly 1,000 guests and more than 450 trucks showed up in Lake Havasu, up from about 300 at the first rally in 2024. Daniel Ricciardo’s next stop is Circuit of the Americas.
The twin-turbo 3.0-liter becomes an option on the Outer Banks, Badlands, and Heritage and standard on the Filson. Ford’s update skips prices, order dates, and the fate of the smaller engines.
Citroën’s electric 2CV has a 2028 date and a €15,000 target. The Bronco, Scout, and Ramcharger show the same playbook already works in the U.S., with gas engines.
The desert-focused four-door undercuts the Bronco Raptor by about $30,000, and Ford says even an RTR with 35-inch tires and Fox bypass shocks stays below $60,000.
Nearly all of the drop came from the outgoing Escape and Corsair. Bronco Filson and RTR orders open later in October, and an F-150 supplier hiccup hit September output.
A burr on a mounting bracket can tear the right-side curtain airbag as it deploys. The fix is free, but the parts won't be ready until October.
Ford is adding the premium Filson and the desert-focused RTR to the Bronco lineup, with orders opening later in October — but final prices are still unannounced.