
Rivian's R2 Outsells Every Other Rivian, but the Car Business Still Loses Money
Revenue rose 38% and software kept Rivian in gross profit, but its vehicle business lost $80 million as R2 launch costs piled up.

Revenue rose 38% and software kept Rivian in gross profit, but its vehicle business lost $80 million as R2 launch costs piled up.

Invitations started October 15 for Gen 2 R1 and R2 owners in California and Florida on a paid Autonomy+ plan. Expect weekly testing, camera sharing, and 30-day safety checks.

Newer R2 Performance SUVs cool the front seats through the cushion only. Rivian blames fan noise but hasn’t said which vehicles changed or whether owners get anything back.

The over-the-air update runs through November 2 and adds light shows, lock sounds and an arcade game. Not every Rivian gets the same set.

Software update 2026.36 streams live cabin video to the Rivian app, but only for Connect+ subscribers. R1T and R1S owners get remote Pet Mode control instead.

Both Performance models start at $57,990. The R2 goes farther and tows more; the Model Y is quicker, IIHS-rated, and its cheaper versions are on sale now.

Rivian handed over 19,248 vehicles in the R2's first full quarter on sale. To stay within its 65,000–70,000 forecast, it now needs roughly 23,200 to 28,200 more by year-end.

Just 14 SUVs are affected, and all are already in Rivian's shops, but it's the new R2's second recall in 13 days — this one a hardware fix, not a software update.

A screen prompt can hide the rearview image in some R1T, R1S, and R2 models. The software fix is already on more than 95% of affected vehicles.

The light-shifting purple lands months ahead of its original 2027 timing, but it's a $2,000 option reserved for the priciest R2.

Rivian's own guide to the R2 Launch Package's two wheel setups rates the all-terrain BFGoodrich package at 307 miles against 330 for the Pirelli all-seasons. The EPA's database agrees, and the gap is wider than on any R1S.

Both options were on the spec sheet since March but missing from the order form. Coastal Cloud stays off the Standard trim, and Rivian still isn't quoting prices.