
Cadillac's F1 Seats Are Made of Flax, Not Carbon Fiber — Here's Why
A new What Makes Fast episode follows Valtteri Bottas's bespoke seat from a foam pour coordinated out of Charlotte to a flax-fiber shell built near Silverstone.
Tom runs the news desk and the embargo calendar. A decade of breaking product news taught him that every 'industry first' deserves a second phone call. Send tips — anonymity guaranteed.

A new What Makes Fast episode follows Valtteri Bottas's bespoke seat from a foam pour coordinated out of Charlotte to a flax-fiber shell built near Silverstone.

A Gesaffelstein-scored spot puts the Telluride, Sportage, and Carnival turbo-hybrids at the center of Kia's marketing — just as hybrids hit a record share of US new-car sales.

A season-long ESPN sponsorship and NIL deals with five Longhorns players make "Nothing Stops Football" Ram's biggest sports-marketing bet since its NASCAR return.

The fifth-generation Supra gets a farewell assignment: pacing NASA's 20th anniversary Championships at Sebring before the current car ends production.

Carbon aero components, wheels up to 23 inches, and three larger Aero roof boxes arrive with the fifth-generation X5 — along with the first parts earmarked for a V8 model BMW hasn't shown yet.

Tokyo label AMBUSH reworks the IS into jackets, tees, and chrome hardware dropping September 18 — while the sedan itself soldiers on with a single engine.

Rodrigo Testa and Leonardo Moncini led every lap from pole at Hockenheim, giving the 10-year-old Huracán GT3 a win in the season its successor arrived.

After two track-only superbikes, the Aston Martin–Brough Superior partnership delivers its first road-legal machine: a 419-pound, titanium-framed V-twin limited to 300 units.

A charcoal-and-walnut Mountainside build and a winch-equipped trail rig appeared side by side at Jazz Aspen Snowmass — an early look at how wide the Traveler range will stretch before 2028 deliveries.

The film pitches the refreshed GranTurismo, GranCabrio, and Grecale as luxury for daily use — a message that lands as the Trident digs out of its lowest sales since 2012.

Three F-150 recalls landed at NHTSA on the same day, but 223,472 of the 223,526 trucks are in for one reason: fuel tank straps that may never have been secured to the frame. Owner letters start September 21.

Subaru has confirmed a TY85-equipped manual WRX, a new hot hatchback, and a racing STI prototype. The one thing it hasn't confirmed is the market that loved the STI most.

Renault's Argentina-built unibody truck pairs a 160-hp turbo flex engine with on-demand AWD and Google-based tech — and it's gunning for the Fiat Toro, not the US market.

Tesla will show the second-generation Roadster in Waco on October 1 — its fifth target date this year alone. Price, delivery timing, the 2017 deposits, and the 2017 specs are all still open.

While Cadillac chased a podium at Lone Star Le Mans, GM ran a two-day STEM program in the same paddock — part of a talent pipeline behind its biggest racing expansion in decades.

The 11th of 12 Twelve 4 Twelve drops turns the Rubicon into a Willys CJ-2A tribute with a first-for-Wrangler tan-and-brown cabin. Orders open in October; Jeep hasn't said how many it will build.

The ¥385,000 GR KART fits in a Noah minivan, stores upright, and adjusts to fit drivers from kids to adults. Toyota hasn't said a word about selling it outside Japan.

The Buick Wildcat, Cadillac Sollei, and GMC Hummer X pickup share floor space with local artists' work at Hudson's Detroit — free through November 1.

The new shop replaces the existing one at Kentucky Truck Plant, home of the Super Duty, Expedition, and Navigator. Ford will break ground by year-end but hasn't said when it opens.

Drop 06 of MINI USA's Icon Drops bolts JCW suspension, brakes, and aero onto a base Cooper C — $4,075 above a Cooper S and only $2,025 short of the full JCW 2 Door.