
Genesis Picks Up a Big Ten Title BMW Once Held in Its First College Sports Deal
The automaker's first college sports partnership starts with football and a trophy delivery in Indianapolis — and lands a designation BMW briefly claimed 15 years ago.

The automaker's first college sports partnership starts with football and a trophy delivery in Indianapolis — and lands a designation BMW briefly claimed 15 years ago.

The #17 GMR-001 recovered from a first-lap spin and a five-second penalty to finish seventh at Lone Star Le Mans — one spot better than the Korean brand's previous best at Spa.

Genesis took Silver at the 2026 IDEA Awards for the Magma GT Concept — the mid-engine halo car tied to its GT3 racing plans — plus two finalist nods.

Genesis revealed its first full-size flagship SUV with 657 hp, coach doors, and a 123.5-kWh battery. Price and EPA range are the questions it hasn't answered.