Industry
Ram Signs Five Texas Longhorns and Becomes the CFP's Official Truck
A season-long ESPN sponsorship and NIL deals with five Longhorns players make "Nothing Stops Football" Ram's biggest sports-marketing bet since its NASCAR return.
#Pickup Truck
Tech
GM's New Truck Interface Puts Apple CarPlay in a Window Next to Its Own Apps
GM's next-generation interface launches on the 2027 Silverado and Sierra with a split-screen home view, trailering-first software — and Apple CarPlay running in a card beside GM's own apps.
Recalls
Ford Just Recalled 223,526 F-150s — and the Big One Is the Fuel Tank
Three F-150 recalls landed at NHTSA on the same day, but 223,472 of the 223,526 trucks are in for one reason: fuel tank straps that may never have been secured to the frame. Owner letters start September 21.
New Cars
Renault Niagara Debuts as the Maverick-Style Pickup America Won't Get
Renault's Argentina-built unibody truck pairs a 160-hp turbo flex engine with on-demand AWD and Google-based tech — and it's gunning for the Fiat Toro, not the US market.
Future Cars
Volkswagen Is Studying a Body-on-Frame Pickup for America. Here's Everything We Know
Volkswagen has confirmed only a study, but the Group's own Future Plan already points at a midsize or larger truck built in the US. Here's what's known and what isn't.
Pricing
How Much a Tesla Cybertruck Costs Now — and How Long You'll Wait
The cheapest Cybertruck has gone from $59,990 to $74,990 in six months, and the queue has turned into inventory. Here's what each trim costs, what you get, and how fast one arrives.
New Cars
How to Tailgate Out of Your Pickup: A Silverado and Sierra Owner's Guide
From six-way tailgates to in-bed power outlets, here's how to turn a Silverado or Sierra into the best parking-lot kitchen at the stadium.
Preview
Tesla Semi Heads to Hannover: 5 Questions Tesla Must Answer at IAA
Tesla put European Semi numbers on the record on September 11, and Hannover filled in two more: trucks from Nevada and more than 100 Megacharger stalls in six countries, with deliveries targeted by the end of 2027. The price in euros is still blank.
EVs
Ford's $30,000 Fathom Electric Truck: Everything We Know So Far
Ford's first Universal EV truck starts at $29,945 with destination and arrives in 2027 — but the design, range, and power figures are still under wraps.
Comparison
Ford Fathom vs. Ford Maverick: Wait for the $30K EV or Buy the Hybrid Now?
Ford's $29,945 electric Fathom lands within $105 of a Maverick XL Hybrid — but it won't reach driveways until late 2027, and its key specs are still secret. Here's how to decide.
New Cars
Ram Chassis Cab Gets a Night Edition — and a Price Under $2,200
The blacked-out package costs $1,695 on Laramie and $2,195 on Big Horn, opens for orders in the fourth quarter, and debuts this week at the Farm Progress Show in Iowa.
EVs
GMC Still Sells Three Electric Trucks. Here's What They Cost After Ford Quit
The Sierra EV starts at $64,995 and either HUMMER EV at $99,895 — in a segment where Ford has dropped the F-150 Lightning and GM has idled its own EV truck plant twice.
Industry
Mitsubishi Grows Its U.S. Lineup to Six Models — and Confirms a Nissan-Built Pickup
The updated Momentum 2030 plan adds a Leaf-based Eclipse Sportback EV this fall and an off-road Outlander in early 2027. A Nissan-based truck comes later, with no name or date yet.
Auctions
Ram Is Auctioning Its First 900-HP Rumble Bee SRT — and Every Dollar Goes to Charity
The one-off truck gets a Direct Connection supercharger and reaches its buyer months before regular deliveries begin. It crosses the block with a custom 2005 Ram SRT-10 on the 25th anniversary of 9/11.